KALDEWEI, Ahlen, 06 October 2021 – The premium bathroom manufacturer KALDEWEI heralds a new era in sustainable bathroom design. On 6 October 2021, CEO Franz KALDEWEI personally ordered the first delivery of bluemint® Steel from thyssenkrupp in Duisburg. bluemint® Steel is the balance-oriented CO2-reduced steel from thyssenkrupp Steel with an emissions reduction of 70 percent.
Franz KALDEWEI underlines the importance of this groundbreaking order: “bluemint® Steel gives us and our partners the certainty that today we are already able to use the highest quality steel with a low CO2 intensity.” CO2-reduced steel is of particular importance in order to achieve the KALDEWEI climate targets, laid down in the Science Based Targets and aligned with the Paris Climate Protection Agreement. “With bathroom solutions made of steel enamel, KALDEWEI has always been a pioneer in the industry when it comes to sustainability. And now we are the first manufacturer in the world to process the certified bluemint® Steel from thyssenkrupp.”
Steel with a low CO2 intensity is the third important building block on the way to the sustainable, climate-neutral orientation of KALDEWEI. The long service life of 30 or more years and the complete recyclability of the steel-enamel material are strong arguments in favour of KALDEWEI bathroom solutions. “With the reduction of CO2 in the steel production, we overcome another hurdle in order to be able to offer our customers a premium product that combines modern luxury in the form of exquisite materials and sensual design along with sustainable thinking and action. We call this 'Luxstainability®',” explains Franz KALDEWEI.
KALDEWEI is the first user of bluemint® Steel
On 6 October thyssenkrupp Steel presented its new product line for CO2-reduced steel. The new bluemint® steels from thyssenkrupp are based on real and verifiable CO2 savings in the blast furnace route. They mark the starting point on the way to completely climate-neutral steels. KALDEWEI is the first customer to be supplied with the new steel from thyssenkrupp.
Specific reduction in CO2 emissions
Bernhard Osburg, CEO of thyssenkrupp Steel, explains: “The CO2 intensity of one ton of bluemint® Steel is reduced by 1.5 tons – from 2.1 to 0.6 tons.” The calculation of the CO2 saving is done according to the most internationally recognised method, on the basis of the Green House Gas (GHG) Protocol for Product Accounting and Reporting Standard. “We do not offset, but rather we reduce the emissions from our production process very specifically. Our customers can take these CO2 reductions into account in their own Scope 3 emissions,” Osburg continues.
thyssenkrupp Steel and KALDEWEI
The new bluemint® Steel gives KALDEWEI the opportunity to equip sustainable projects with bathroom solutions made of exquisite steel enamel, which are characterised by a particularly good CO2 balance and which are 100 percent recyclable. The first projects are already being planned. In this way, KALDEWEI is once again demonstrating its pioneering role in the areas of climate protection and resource conservation and is facing up to its responsibility towards future generations.
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.
From left to right: Franz KALDEWEI (CEO Franz KALDEWEI GmbH & Co. KG) and Bernhard Osburg (CEO thyssenkrupp Steel) - Source: thyssenkrupp Steel
From left to right: Christoph Dammermann (State Secretary in the Ministry for Economic Affairs, Innovation, Digitization and Energy), Franz KALDEWEI (CEO Franz KALDEWEI GmbH & Co. KG), Bernhard Osburg (CEO thyssenkrupp Steel), Sören Link (Mayor of Duisburg) - Source: thyssenkrupp Steel
From left to right: Sören Link (Mayor of Duisburg), Christoph Dammermann (State Secretary in the Ministry for Economic Affairs, Innovation, Digitization and Energy), Bernhard Osburg (CEO thyssenkrupp Steel), Franz KALDEWEI (CEO Franz KALDEWEI GmbH & Co. KG) - Source: thyssenkrupp Steel