For hotel guests, what really matters is a clean, hygienic bathroom. This was the finding of a recent representative Forsa survey commissioned by KALDEWEI. The majority of those interviewed (62%) said that an impeccably cleaned bathroom was the most important feature. Trailing far behind at 26% was a large, comfortable bed. It is precisely here however, in the hotel bathroom, that many factors can cloud the pleasure of a stay, be it for business or leisure. The responses to the “problem areas” not only show what really annoys guests, but also what they would be prepared to spend more money on. These are useful findings for hotels because there are bathroom solutions with which they can very easily turn their guests’ wishes into reality.
The best advertisement: The bathroom in a hotel room
It might at first glance seem astonishing that a room in which they spend an average of only 6 to 30 minutes per day should be the main criterion for guests’ satisfaction. Nonetheless, the KALDEWEI survey findings are clear: as the place where guests freshen up and groom themselves, and where they end the day, the bathroom is pivotal to a hotel’s success. Indeed, 95% of interviewees said that they would not rebook a hotel if the bathroom is unhygienic. In addition, 21% have given a hotel a poorer online review because of shortcomings in the bathroom. Over one third (36%) have even chosen not to book a hotel because of bad online reviews of its bathrooms.
Leading the problem area ranking: A lack of hygiene in the bathroom
Whether it’s hair in the plughole, mildew on the grouting or a dirty floor, a poorly cleaned hotel bathroom was cited by an overwhelming majority of KALDEWEI hotel survey respondents as “very annoying” or “quite annoying” (99%). And 98% said they were disgusted by mildew spots on the surface of the shower, bath or washbasin. This is one annoyance that – as proven by hygiene tests by TÜV Rheinland – can be completely avoided with bathroom solutions made of KALDEWEI steel enamel. With their non-porous surfaces, the enamelled washbasins, baths and showers are proven to be more hygienic and easier to clean than conventional acrylic products or tiled showers. Thanks to the easy-to-clean finish which comes as standard with KALDEWEI washbasins, residues have no chance to stick and form mildew.
Annoyances: Mildew on the grouting, moisture damage and discolouration
These are particularly critical issues in bathrooms with tiled shower areas: According to the survey, the 3rd and 4th biggest annoyances in hotel bathrooms were mildew on the grouting and around the shower drain, followed by moisture damage. These were followed by low water pressure and poor shower drainage, which can quickly lead to small floods. Many hotel guests would also be annoyed by discoloured or damaged bathroom products. Hotels can avoid these problems with steel enamel shower surfaces such as those made by premium manufacturer KALDEWEI. Steel is known for robustness, toughness and the ability to keep its shape, and glass offers a superior look and feel, is resilient, easy to care for and hygienic. It is the perfect material for meeting the hotel industry’s demanding requirements.
Bathroom shortcomings: Many guests have encountered them
Although the bathroom is so crucial to a hotel’s success, the KALDEWEI hotel survey showed that one in two interviewees have experienced unpleasant shortcomings: 51 have come across mildew spots on grouting and 49% have been confronted with a poorly cleaned bathroom. Almost one third of guests (31%) have even seen examples of moisture damage in hotel bathrooms. However, the risk of such shortcomings could be a thing of the past with superior bathroom solutions.
A worthwhile investment: Guests pay more for good bathroom hygiene and facilities
Choosing the right bathroom solutions is an investment that pays off in the long term because, apart from hygiene (for 95%), the bathroom fit-out is what decides a hotel booking for more than half of interviewees (56%). In fact, 62% – well over half of interviewees – would even pay more for a hotel which has modern, high-end bathrooms. More than one in two (53%) are prepared to dig deeper into their pockets if the bathroom has products with ultra-hygienic surfaces built in. Sustainability is also a subject about which hotel guests have become increasingly aware: half of those who took part in the Forsa survey commissioned by KALDEWEI would like a bathroom fit-out with no plastics, preferring the use of natural, recyclable materials. According to the survey, 62% would then even be willing to pay more for their rooms.
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.
A recent representative Forsa survey conducted on behalf of KALDEWEI reveals what kind of hotel fit-out guests really want. A clean, hygienic hotel bathroom is the most important point for 62% of interviewees, coming in top of the wish list. Trailing far behind were: a large, comfortable bed (26%), high-end fit-out (6%), ample seating and storage space (2%) and a comprehensive range of entertainment (1%).
Source: © KALDEWEI | 1_KALDEWEI_Survey_Hotel_Fit-Out
According to the KALDEWEI survey, cleanliness is an absolute must in a hotel bathroom: virtually all interviewees (95%) said they would not book a hotel again if the bathroom was unhygienic. For a small majority (56%), the bathroom fit-out is a major factor when choosing a hotel. In addition, one in two would like a bathroom fit-out with no plastic, preferring the use of natural, recyclable materials.
Source: © KALDEWEI | 2_KALDEWEI_Survey_Hotel_Bathroom_Wishes
What almost everybody (99%) finds most annoying is a badly cleaned bathroom. The survey shows that almost all interviewees also found it “very annoying” or “quite annoying” if there is mildew on the surface of the shower, bath or washbasin (98%), or on the grouting and around the shower drain (97%). This was closely followed by moisture damage (85%).
Source: © KALDEWEI | 3_KALDEWEI_Survey_Problem_Areas_In_The_Hotel_Bathroom
In fact, 62% of survey participants would even pay more for a hotel which has modern, high-end bathrooms. More than one in two (53%) are prepared to dig deeper into their pockets if the bathroom has products with ultra-hygienic surfaces built in. According to the survey, 62% would be willing to pay more for their rooms if natural, recyclable materials are used for the bathroom fit-out, rather than plastics.
Source: © KALDEWEI | 4_KALDEWEI_Survey_Hotel_Investments
Jointless, enamelled shower surfaces such as the KALDEWEI Nexsys offer maximum protection against moisture damage and mildew. If there is no grouting in a shower area, moisture damage cannot occur and mildew caused by stuck washing residues cannot form.
Source: © KALDEWEI | 5_KALDEWEI_Nexsys
According to the KALDEWEI survey, one in two people would prefer a bathroom fit-out made of natural, recyclable materials rather than plastics. That is why more and more hotels are choosing bathroom solutions made of superior KALDEWEI steel enamel, a fusion of glass and steel which is 100% natural and recyclable.
Source: The Westin Hamburg | 6_KALDEWEI_Puro_The_Westin_Hamburg
Right to use pictures granted for Germany, Austria and Switzerland only.
Be it in a hotel bathroom or at home, high-tech materials such as KALDEWEI steel enamel are proven to be more hygienic and easier to clean than acrylic products or tiled showers. Thanks to the easy-to-clean finish which comes as standard with KALDEWEI washbasins, the water simply rolls off – taking dirt and limescale with it.
Source: © KALDEWEI | 7_KALDEWEI_Nexsys_Meisterstueck_ClassicDuoOval_Miena_Round_Shower_Surface